Make Something From Nothing
The iconic Jamaican lager beer Red Stripe®, has been making some noise with the help of sound artist Yuri Suzuki. The first in a series of cultural projects, ‘Make Something from Nothing’ featured a unique sound sculpture created by Yuri Suzuki, in collaboration with DJ Al Fingers, singer/songwriter Gappy Ranks and designer Matthew Kneebone.
Suzuki is famous for his home made music machines—a goldfish theremin machine and a flute made from an electric kettle amongst many others. However, The Red Stripe® Make Something From Nothing project is his most audacious piece of work to date. The immense sculpture was transformed from thousands of Red Stripe cans—some of which were collected at this year’s Notting Hill carnival—into a a towering fully functioning sound sculpture, that draws inspiration from bass heavy Jamaican sound systems.
Launched on 16th November with an event at Village Underground, the night showcased this specially commissioned 2.5 meter high sound sculpture and was put through its paces by the blinding DJ talents of Hessel Audio’s Ben UFO, NMBERS co-founder Spencer and Al Fingers playing rare Greensleeves recordings. Yuri Suzuki said, “The DIY culture is a big part of Jamaica and it’s obviously a big part of my work. From the sound systems that started in the ghettos of Kingston to the attitude of the Jamaican people it’s a place where if you don’t do it yourself, it isn’t going to happen. Making something musical from what others might discard is what Red Stripe® and making something from nothing is inspired by Jamaica’s DIY culture.”
The ‘Make with a Red Stripe’ series, celebrates the music and DIY culture of the brand’s Jamaican roots. More collaborations are in the pipeline, for more information check the Red Stripe Facebook page.
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